All Services

Product Recall Insurance

Product recall insurance covers the substantial first-party costs of recalling a product — customer notification, retrieval, shipping, disposal, replacement, and lost gross profit — costs that product and general liability specifically exclude.

Product Recall for Manufacturers

A recall is one of the most expensive events a manufacturer can face — and one of the most commonly uninsured. Product liability pays for *third-party injury claims*, but it does not pay the direct cost of getting the product off the shelves. Product recall insurance is the coverage that does.

What Recall Coverage Pays

  • Notification costs: Alerting customers, retailers, distributors, and regulators
  • Retrieval and shipping: Getting the product back from the field
  • Disposal or destruction: Safely scrapping the recalled product
  • Replacement or rework: Repairing or replacing affected units
  • Lost gross profit: Income lost from the disruption
  • Crisis consulting: PR and recall-management expertise

Why GL and Product Liability Won't Respond

Your liability policies cover claims that the product *injured someone*. They exclude the cost to *withdraw the product* — the logistics, the destroyed inventory, the lost sales. Without dedicated recall coverage, those costs come straight out of your balance sheet.

Regulatory Exposure

Depending on your product, a recall may involve the CPSC (consumer products), FDA (food, drugs, cosmetics, devices), NHTSA (auto), or USDA. Regulatory-mandated recalls move fast and carry penalties. Recall coverage helps you respond on the required timeline without a cash crisis.

Recall Planning Lowers Your Risk

Carriers reward manufacturers with a written recall plan: lot/batch traceability, a recall committee, mock-recall drills, and clear regulator-contact procedures. A strong plan speeds the response and improves your terms.

Pairs With Product Liability

Think of product liability as covering the *injury claim* and recall as covering the *withdrawal cost*. A serious defect can trigger both at once — manufacturers need the pair.

What's Covered

Customer & regulator notification
Product retrieval & shipping
Disposal / destruction
Replacement & rework
Lost gross profit
Recall crisis consulting

Frequently Asked Questions

Doesn't my product liability policy cover a recall?

No. Product liability covers third-party injury and property damage claims. It excludes the first-party cost of recalling the product — notification, retrieval, disposal, and lost profit. Those require dedicated product recall insurance.

What does a recall actually cost?

It varies widely, but notification, retrieval logistics, destroyed inventory, replacement, and lost sales can quickly reach six or seven figures — even for a mid-size manufacturer. Recall coverage is what keeps a recall from threatening the business.